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  1. Ordering Process

We make ordering custom cycling apparel easy. We will guide you through the process with a personal Custom Account Specialist and online tools designed to make the process as streamlined as possible.

To get started, simply Contact Us or Request a Quote »

The following is a quick guide to the order process.

1. Estimate Delivery

Your Customer Account Specialist (CAS) will be able to estimate the arrival date of your apparel at the time the design process begins. We will help guide you through the custom process and manage the design timeline to ensure that everything is completed on schedule. Ship dates can only be confirmed once your design is approved and the order has been submitted for production.

2. The Design Process

Your CAS will set you up on our custom apparel program, Primal Custom Pro (PCP) to view mockups and make revisions. If you are not quite sure what direction you would like the design to take, your CAS will help you narrow the design options and our in-house artists can turn any ideas you have into a design that will exceed your expectations.

3. Approve Your Design

Once your design is completed, you will receive an email from PCP with front and back images of your design along with product details. You can request any changes through PCP or work with your CAS to determine the best revisions. Two free revisions are included in the cost of your apparel.

4. Ordering

As soon as you have approved your design, you can place an order directly through PCP. Once your order is received, your CAS will contact you to confirm the order and delivery date before submitting to production.

5. Billing

Once your order has been submitted, the Accounting Department will contact you to confirm payment. Full payment must be received before your order can be shipped.

6. Shipping

Standard shipping within the UK is £15 and European shipping is based on your order volume.  If you have selected to run a Team Store, you have several options available, including bulk distribution to one address, individual shipping to everyone's address or a mix of the two. Ask the sales team for more information on this.


  • Do you charge for extra colours?

    Unlike many manufacturers, we do not charge per colour. Through our digital sublimation process, Primal is able to offer unlimited colours at no additional charge. Some colours, reflective and metallics, may not be achievable. Neon Ink colours has an additional charge.

  • Are there extra fees such as setup charges?

    Primal does not charge anything for setup and our price includes all initial artwork and two revisions. Small fees may apply for additional revisions or rebuilt artwork which is outside of this..

  • How long does it normally take to get jerseys?

    Our standard timeframe is 8 weeks. With reorders at approximately 6 weeks. However, rush options are available. Contact a representative today for a custom-built timeline.

  • Can I get a Fit Kit?

    We have fit kits available for all product cuts. A refundable deposit is required. Fit kits may be kept for up to two weeks. Contact Primal today to arrange a fit kit for your team or club.