Primal Menu Icon
  • Stand Out From the Crowd

    New Collection

    Is it time to add some colour to your cycling collection?

    SHOP NOW »
  • ACTIVE WEAR

    Our sports range is the
    perfect apparel for your 
    active, everyday life.

    CHECK OUT THE RANGE »
  • LOOK FRESH THIS SEASON......

    RIDE PRIMAL

    SHOP NOW »
  • We are women

    Hear us roar...

    Performance jerseys for any road,
    trail or mountain you may ride

    Shop Now »
  • Men's Collection

    Get ready for Autumn with our new collection

    CHECK OUT OUR RANGE »
4
 
 
 

Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity.

At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.