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Choose Passion. Choose Primal.

From recreational cyclist to avid mountain biker to competitive athlete, Primal offers the highest quality cycling apparel for any discipline, never compromising style or performance.

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We Are Primal

Our mission is to provide the highest quality cycling apparel available while fostering the growth of cycling through competition, community and advocacy.

We believe in cycling as a positive influence globally and we are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.