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  • Activewear Test


    Tested for wicking 
    performance in a 
    Navajo sweat lodge. 
    No, this doesn’t 
    mean you can skip 
    the deodorant.

    ActiveWear »
  • Sound Barrier Helix

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  • Rhapsody

    The perfect fit,
    on or off the bike.

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  • We are women

    Hear us we leave you in the dust

    Performance jerseys for any road,
    trail or mountain you may ride

    Shop Now »
  • Baggy Shorts and Jersey Test


    Comfort tested in a
    400-mph wind tunnel.
    Good to know when you're
    flying over the handlebars.

    Shop Now »

Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity.

At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.