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Get the Fresh New look of our Aqua and Ebony range
Get ready for the new 2019 season with your new team or club kit from Primal
Complete the Trimotif look by adding vest, arms & mitts to your look
Add some Primal Colour to your next bike ride.
Shop Men's & Women's cycling apparel
Events, Teams, Shops & Corporate
Our purpose is to inspire and connect unforgettable experiences.
Add some colour on those cold winter rides
Shop our upgraded line of women's cycling apparel.
Look great on and off the bike with our Lifestyle Collection
For those about to Rock!