(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W89FC3J');
  Join E-Team
  Sign In
Your account for all things Primal.

Don't have an account? Join Now

Forgot your password?
Create an Account
Register to use convenient features and quick checkout.

Already have an account? Login.

Reset Password
Enter your email to receive instructions on how to reset your password.

Or return to Login.

Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

Recently Added
There’s no business like snow business…

There’s no business like snow business…


If I were the director/writer of a west end show with the above title I would be laughing all the way to the bank after the past weeks performances…  A better plot couldn’t have been written by mother nature herself.


After 5 years of living in the French Alps it does make me laugh how we deal with the snow here…





Like I have said before though it’s never bad weather, just the wrong kit. A statement that couldn't be more true last week when I set off on my bike through the snow with 6 layers on starting with my Onyx Thermal Bibs and Mesh Base Layer which I ended up wearing all week for riding and work… it was COLD!


All the snow got me so excited for riding each day… I am not sure if you’re aware but mountain biking in the snow is SO AWESOME! It makes the easiest trail totally crazy and a lot of fun.

The best ride of the week was Friday night, strapping on the lights and hitting the fresh pow at night is a whole new experience… it was like we had the world to ourselves, there wasn't a soul insight and the trails were amazing. Here’s a GoPro video from the evenings ride, definitely how a Friday night should be spent.




All this snow excitement got me thinking back to living in the alps and a video I made out there years ago, I thought I would share it with you as it is a great example of how fun riding is in any conditions.




Riding is all about adapting to the conditions and making the most of them… Being a rider in the UK you get pretty good at this as conditions change so much from season to season even daily as I found out a few weeks back when the temperatures first dropped.

I was on my usual morning ride, dropped into an awesome new little track that I have built recently that is super soft… Or so I thought… the ground was frozen solid and the usual forgiving mud ruts in the corners were like tarmac, I was committed and couldn't slow down enough, I just had to adapt and ride through it. It’s these scenarios that make us better riders…

This is why you should change it up and keep things fresh regularly. I adapt my gym training sessions every 2 weeks otherwise your body and brain get used to it and find it easy. The same applies on the bike, I try and ride new trails or different lines as fast as I can the first time I ride them… I find it really helps me in a race situation when you are racing a trail you don't know but are going at 110%. Keeping the reactions sharp and your eye way down the trail seems to be the trick for me, everyone is different though… so get out, go find a new trail, ride it as fast as you can and scare yourself… It makes you feel alive….