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Meet Sam Edwards - Primal Ambassador 2019

Meet Sam Edwards - Primal Ambassador 2019

First of all, we need to rewind back to 27th October 2012 when I had the following e-mail from Wiggle:

“Thank you for placing your order with us: 1x Felt F75 Road Bike 58cm frame White/Black/Blue”

The rest, as they say, is history and many many miles later the felt is still going strong. I was now a cyclist…

Just over 6 years later I filmed a short clip of myself on a cold wintery commute to explain to the social media world why I’d like to be a Primal Ambassador. A few weeks later……. BOOM! I’m in.



I remember getting tempted by the idea of buying a road bike after watching Bradley Wiggins winning the Tour. I recollect sitting in my front room, laptop open clicking checkout on a road bike where it’s safe to say I had no idea what I was doing.

Following on from my little shopping spree, I soon began browsing for local cycling clubs which introduced me to Bynea Cycling Club. This is where my relationship with Primal first started as Primal was their kit supplier.

A few club runs later and a few chats with others in the peloton I got introduced to the concept of multi-sport events (Duathlons and Triathlons). Again, without much prior knowledge, I found myself getting a place in the Mumbles Duathlon. That event on a cold March morning was an eye opener but it was safe to say I was hooked and thought I could do a swim as well before that no problem. It’s easy right?! Here, a triathlete was born.

The triathlon bug is unlike any other I’ve encountered. It’s contagious, it spreads like wildfire and it’s damn expensive. It’s introduced me to a whole new world of fitness and wellbeing as well as introducing me to a whole new friendship group of like-minded individuals. Until you do an event like a tri’ it’s hard to explain the sense of comradery. When some complete stranger who passes you during the race shouts “Keep going mate, you’ve got this”. Triathlon is truly something special and can inspire people of all ages, shapes and sizes to achieve something they never thought possible.

Now in 2019, I’m entering my 7th year of triathlon with around 20-25 events under my belt including a London to Paris Charity Ride in 2014 and the unforgettable Ironman Wales 2016.



Primal has been a part of this journey from the start and I use in all of my events, weekend rides, and my commutes all year round. The quality of the Primal kit is unlike any other, and it can endure miles and miles of riding. In my eyes, this is a journey that won’t be stopping anytime soon, and I know Primal will be with me all the way.