Join E-Team
  Sign In
Your account for all things Primal.

Don't have an account? Join Now

Forgot your password?
Create an Account
Register to use convenient features and quick checkout.

Already have an account? Login.

Reset Password
Enter your email to receive instructions on how to reset your password.

Or return to Login.

Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

Recently Added
Meet our 2018 Brand Ambassadors

Meet our 2018 Brand Ambassadors

On 27th October we launched our search for the annual Primal Brand Ambassadors. We wanted one male and one female to join the Primal family,  adding to our existing ambassadors Kelly Rowland and Rachael Davies.


We had hundreds and hundreds of applications from across the UK and Europe, and after many hours of reading the applications we had our 7 finalists.. 

  • Bryn_rides_bikes
  • Helengarcia21

At this point we always let the public choose who they think is the best persons to represent our brand, whilst having fun, and encouraging others along the way.

Today we are proud to announce that Oli Carter and Helen Gracia our our winners!!

Here's why the public chose them, and their 1 minute video to why they should be our ambassadors

Oli Carter - Primal Europe Ambassador 2018 from Primal Europe on Vimeo.


I came to proper riding quite late at 21 and ever since I have loved every second on the bike... I feel very great full for where the bike has taken me over the last 8 years, from living in the French alps, racing on the Italian rivera and coaching/guiding in Thailand. It has all been an amazing adventure thanks to 2 wheels.

Although I can’t travel as easily internationally now with my young family I have taken to exploring my own country and it is amazing...people should see that you don’t need to fly around the world to have an adventure... Its right on your doorstep!


Helen Garcia - Primal Europe Ambassador 2018 from Primal Europe on Vimeo.

  "I started cycling in 2014 quite by accident, a friend wanted to cycle to Paris and I didn't want to take extra time off work so we signed up for a 24hr 270mile challenge. I bought a bike, having not cycled since I was a child and was convinced I would sell it after Paris! Survived the training and the trip to Paris and strangely became hooked. I looked for some new challenges and the next year signed up for Newcastle to London 315miles in 24hrs. Since then I've taken part in many cycle sportives and developed a love of triathlon. I completed my first full distance Ironman in Langkawi in November and am already signed up for Ironman Italy 2018! In 2018 I will also be taking part in numerous events including Ironman 70.3 Dubai, Vatternrundan in Sweden, RideLondon100 and many others. When I'm not taking part in events I enjoy cycling round the Essex countryside with my cycling club RomfordCC, or exploring the parks on my hybrid bike. Outside of cycling I enjoy triathlon, running, and I have a horse and a dog who keep me busy and active outside". 


If you think you would like to become our next Brand Ambassador, make sure you are following join our mailing list, follow us on Instagram, Twitter and Twitter to keep ahead of all the news that happens here at Primal.