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  • Baggy Shorts and Jersey Test


    Comfort tested in a
    400-mph wind tunnel.
    Good to know when you're
    flying over the handlebars.

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  • We are women

    Hear us we leave you in the dust

    Performance jerseys for any road,
    trail or mountain you may ride

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  • Rhapsody

    Your new go to hoodie is here

    Casual closet standard meets performance features

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  • Primal Custom

    Custom jerseys for teams and clubs.

    1. Find Your Friends
    2. Ride Bikes 
    3. Repeat

    Learn More »
  • AireSpan Seamless Shirt

    Hit the gym. Hit the bar. Hit the club.
    Comfort and performance wherever you go

    Shop Now »


From casual cruiser to recreational cyclist, avid mountain biker to competitive athlete, Primal offers the highest quality cycling apparel without compromising style, comfort, performance or fun.

Primal Featured Rhapsody Hoodie
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We Are Primal

Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.