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Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

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Primal offers a large variety of custom cycling apparel to outfit every rider from head to toe, whether you’re on a pro peloton or out for a Sunday morning group ride. We not only provide the highest quality cycling apparel, but we have the best design team and customer-service focused sales team in the industry; we are here for your team every step of the custom process. At Primal, we know that being part of a team isn’t just about winning races, it’s about being part of a community and having fun. So throw on your custom Primal gear, get out for a ride with your friends and have some fun - and look good doing it.

All Inclusive Pricing - Our pricing includes initial design, two revisions, art setup and unlimited colorus. There are no upfront costs and no obligation to get started.

Design - Primal has a world class team of in house graphic artists who will create the best jersey design to represent your brand. Over the past 25 years, we’ve continued to come up with fun and fresh designs that riders are eager to wear again and again, even after the ride is over.

Customer Service - Primal is made up of the friendliest, most dedicated team of individuals in the cycling industry. Your event planning plate is overflowing with registration, permitting, tents and more, let Primal’s team handle the jerseys for you. We’ll work with you to build out a timeline and make sure everything stays on track.

Quality - Primal is made up of the friendliest, most dedicated team of individuals in the cycling industry. We’ll work with you to build out a timeline and make sure everything stays on track so you have your team apparel in hand on time, every time. We are always only a phone call or email away to help solve any issue, before the order and after. Don’t be a stranger!

Advocacy. Charity. Conservancy. - Cycling is our passion, apparel is our way of life. We are a company of cyclists committed to improving the sport we love and giving back to our community. Over the past 5 years, Primal has donated more than $1 million to charitable organisations and causes around the world.

Primal Custom Pro - Primal Custom Pro is a web based system designed and developed by Primal that manages all aspects of the ordering process, from design to production and delivery. This system allows you to login at any time and view the status of your order, as well as view designs and request revisions. PCP also retains a history of each completed job for customers to review and place reorders.

Free yourself from the shackles of excel spreadsheets and late checks. Primal offers a team store option through Primal Custom Pro that allows individual team members to login and place an order for their own apparel. Team store orders are able to fulfilled to individuals or shipped in bulk to the team captain for distribution. Want your stuff bulk shipped but presorted for each team member? We do that too!

Request a quote to learn more about opening your own team store.

Request a Quote

Lower minimums. Faster turnarounds. Easy design. Our new online designer, the Primal Idea Machine, is available to all teams large and small, but offers a low 5 piece minimum order and expedited turnaround timeframe of 5-6 weeks. Just fire up the Idea Machine, pick your design, pick your colours and add your logos, then you’re all set to order. Easy as 1,2,3.