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Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

Recently Added

If you are already working with us and looking for your design on, please log into PCP here: 


100% On time delivery or your money back, 6-8 Week timeline
10 Piece Minimum, mixed gender availability
Industry Leading Apparel Design Team
Dedicated Account Team
Unlimited Colour Options + Neon
Full Range of Apparel Options

Problem: Custom cycling clothing is very expensive, it takes a long time to get and the design options are limited.

The solution to these problems is PRIMAL EUROPE CYCLING CLOTHING. We offer custom cycling clothing at an affordable price with no minimum order quantity and we can deliver in 6-8 weeks with full colour customization on all garments. Our apparel designers have worked for some of the biggest brands in the world including Nike, Adidas, Puma and more so you know you're getting top quality designs that will look great even after repeated washes!

 You can create your own custom cycling kit right now by ordering online or simply email us your requirements at . Why wait? Create your own unique cycling kit today!

Here is a quick guide to the order process.

1. Estimate Delivery

Your Customer Account Specialist (CAS) will be able to estimate the arrival date of your apparel at the time the design process begins. We will help guide you through the custom process and manage the design timeline to ensure that everything is completed on schedule. Ship dates can only be confirmed once your design is approved and the order has been submitted for production.

2. The Design Process

Your CAS will set you up on our custom apparel program, Primal Custom Pro (PCP) to view mockups and make revisions. If you are not quite sure what direction you would like the design to take, your CAS will help you narrow the design options and our in-house artists can turn any ideas you have into a design that will exceed your expectations.

3. Approve Your Design

Once your design is completed, you will receive an email from PCP with front and back images of your design along with product details. You can request any changes through PCP or work with your CAS to determine the best revisions. Two free revisions are included in the cost of your apparel.

4. Ordering

As soon as you have approved your design, you can place an order directly through PCP. Once your order is received, your CAS will contact you to confirm the order and delivery date before submitting to production.

5. Billing

Once your order has been submitted, the Accounting Department will contact you to confirm payment. Full payment must be received before your order can be shipped.

6. Shipping

Standard shipping within the UK is £15 and European shipping is based on your order volume.  If you have selected to run a Team Store, you have several options available, including bulk distribution to one address, individual shipping to everyone's address or a mix of the two. 



  •  How Should I wash my Kit?

  • Jerseys and shorts can be machine washed on the cold cycle and drip dried. Do not dry clean or iron, and do not use bleach or fabric conditioner.  Wash dark colours separately from light colours, we will not refund items when washed together with lighter colours. 

  • Do you have blank or customized jerseys?

    We have an excellent custom jersey department that can create custom jerseys for teams, events and retailers. You can find more information on the custom apparel page. We do not have inventory of blank products.

  • Can you send me a printed catalogue or some stickers?

    Just send us an email to and we'll be happy to send you a copy of our catalogue or some stickers or both!

  • Will you sponsor me?

    Currently, Primal is not accepting applications for sponsorships. Be sure to check back in the next few months, as we hope to provide more sponsorships in the near future.

  • Can I place an item on backorder?

    Unfortunately, our ordering system cannot always maintain a completely up to date inventory of our products and sometimes items ordered may not be in stock. If this is the case, we will always contact you to let you know which item is out of stock. We cannot place out of stock items on backorder as we do not currently have a system to manage and track such orders.

    Custom Clothing Deposits

    We will always endeavour to provide an honest and upfront custom service, hence the 50% deposit on ordering.  However, any order cancelled after 72 hrs of placing order will not be due a refund on the custom order and will be required to pay the 50% deposit whether the order is cancelled or not.


Shipping & Handling


Each Custom Order will have its own shipping costs decided by your Team Manager.

Standard Shipping

Arrives in approximately 2-4 business days. Orders usually ship same day or next business day, if ordered after 3.30 PM GMT

Next Day Shipping

Arrives next business day. Order MUST be placed before by 3.30pm GMT for same day shipping. Not available to PO Boxes. 

International Shipping

Order arrives in approximately 5 - 7 business days. Orders usually ship same day or next business day. Not available to PO Boxes. 

International Orders may be subject to additional Customs Taxes and/or Duties upon arrival.

The customer is responsible for any Customs Charges.

Exchange Policy

At Primal, we stand behind our products. We hope that you are equally satisfied with every aspect of your ordering experience. If for some reason that is not the case - whether something is too small, not exactly what you pictured or defective in any way - please use our returns card sent which would have been sent with your parcel.

Mailing Your Exchange

Once we receive the original item, we will immediately send your new item along with a royal mail tracking number. In the case of a return, it may take one to two business days after the product is received to process. Refund is based on the purchase price of the product and does not include shipping and handling costs.

There are no exchanges for discontinued merchandise, final closeouts, or customized products (including event jerseys), no exceptions.

 Primal Guarantee

If for any reason you are not happy with our product, we offer a 14-day Money Back Guarantee on all retail apparel!

Exchange/Return Policy does not apply to custom fulfillments or custom preorders.