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Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

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Welcome to the PRIMAL ROAR (Racing On All Roads)! Our British Cycling registered racing team is a platform for likeminded competitive adventurers to come together and enjoy the excitement of emerging and growing race formats.
We’re committed to providing a fun and challenging experience for all ROAR members, so no matter if you love road, MTB, CX or gravel, join us on Facebook and get ready to race hard! With discounts available for all participants and support at selected events, this is a team experience you won’t want to miss. We can’t wait to see you on the start line.

To join the team, simply register on the British Cycling website here:  https://www.britishcycling.org.uk/club/profile/9452/primal-roar then join our Facebook page for access to discounts and to join the community.

Primal ROAR Collection