(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W89FC3J');
  Join E-Team
  Rewards Program
  Sign In
Your account for all things Primal.

Don't have an account? Join Now

Forgot your password?
Create an Account
Register to use convenient features and quick checkout.

Already have an account? Login.

Reset Password
Enter your email to receive instructions on how to reset your password.

Or return to Login.

Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.

Recently Added
Place Your Order
View Basket

SHOP Women's Collection

I need custom cycling clothing

SHOP men's Collection

Primal Purpose

Our purpose is to inspire and connect unforgettable experiences.

Man City FC Retro Collection

IN STOCK NOW

Get Ready for those colder rides

Add colour to your next bike ride

Shop now

Bundle & Save Kits

Save up to 25% on our kits

shop now

We just love Socks!

Which designs will you choose?

BROWSE NOW

Partners

We are proud to have worked and partnered with these companies.