(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W89FC3J');
  Join E-Team
  Sign In
Your account for all things Primal.

Don't have an account? Join Now

Forgot your password?
Create an Account
Register to use convenient features and quick checkout.

Already have an account? Login.

Reset Password
Enter your email to receive instructions on how to reset your password.

Or return to Login.

Join the E-Team & get 25% off

*Valid for first-time registrants only & applies to reg. price items only.


Recently Added

Ordering Process

We make ordering custom cycling apparel easy. We will guide you through the process with a personal Custom Account Specialist and online tools designed to make the process as streamlined as possible.

The following is a quick guide to the order process.

Girl in a jacket
1. Estimate Delivery

Your Customer Account Specialist (CAS) will be able to estimate the arrival date of your apparel at the time the design process begins. We will help guide you through the custom process and manage the design timeline to ensure that everything is completed on schedule. Ship dates can only be confirmed once your design is approved and the order has been submitted for production.

Girl in a jacket
2. The Design Process

Your CAS will set you up on our custom apparel program, Primal Custom Pro (PCP) to view mockups and make revisions. If you are not quite sure what direction you would like the design to take, your CAS will help you narrow the design options and our in-house artists can turn any ideas you have into a design that will exceed your expectations.

Girl in a jacket
3. Approve Your Design

Once your design is completed, you will receive an email from PCP with front and back images of your design along with product details. You can request any changes through PCP or work with your CAS to determine the best revisions. Two free revisions are included in the cost of your apparel.

Girl in a jacket
4. Ordering

As soon as you have approved your design, you can place an order directly through PCP. Once your order is received, your CAS will contact you to confirm the order and delivery date before submitting to production.

Girl in a jacket
5. Billing

Once your order has been submitted, the Accounting Department will contact you to confirm payment. Full payment must be received before your order can be shipped.

Girl in a jacket
6. Shipping

Standard shipping within the UK is £15 and European shipping is based on your order volume. If you have selected to run a Team Store, you have several options available, including bulk distribution to one address, individual shipping to everyone's address or a mix of the two. Ask the sales team for more information on this.

Girl in a jacketFAQ