PRIMAL EUROPE ANNOUNCES PARTNERSHIP WITH WELSH CYCLING

Today Primal would like to make a big announcement.

We are pleased to announce that Primal is now collaborating with Welsh Cycling, which will see the Welsh Cycling Youth, Junior and U23 programmes wear our brand for the next three years.

Chief Executive Officer at Welsh Cycling, Anne Adams-King said “It’s a delight to team up with such an innovative and reputable brand who share our passion for Cycling in Wales, to provide our athletes with the very best cycling kit”

“We are all really excited about this partnership and unveiling our new kit in the spring to our riders and supporters, which we believe they will love”.

In addition to the Welsh athlete programme on and off bike kit, Primal will provide all Welsh championship podium jerseys, which are awarded at eight Welsh Cycling Championship events per year within eight different disciplines which happen across Wales, including Road, Time trial, Criterium, Track, MTB Cross Country, MTB Downhill, Cyclo Cross and BMX.

James Smith, Director at Primal Europe added “We are delighted to be collaborating with Welsh Cycling, a National Governing Body that reflects our shared values of innovation and performance.”