Meet Oli - our new Brand Ambassador 2018

When you wear something every day you need it to be good...

Too many of us take our socks for granted.... leaving our feet feeling left out of the fashion race... Not anymore for me, thanks to all you guys for watching my 'naked' video, Primal will now be keeping my feet bang on trend for the year with an awesome assortment of socks. My favourites so far are the Flipper Feet Socks  and I have been out on the bogging wet trails making sure the penguins stay in their natural habitat.I have also been wearing the Oynx Thermal Bib Tights and Sleeveless Mesh Base Layer. Both are working a treat in the cold/wet winter conditions.

This year I have a load of video/photo shoots lined up alongside racing the full UK National Gravity Enduro series and I can’t wait to get cracking. I am having a great winter being trained by Chichester University... Pushing your limits is so important over the off season, getting you race ready for when the race season kicks off.

This week I received my new race bike for the year, all kit and nutrition sponsors are sorted... I feel so lucky to be working with so many amazing companies, everything is falling into place for it to be a great year.

Keep up to date with me over on Instagram (@OJ_CARTER) or FB (Oli Carter)